Bugaboo, the Dutch mobility design company (best known for its innovative strollers) was looking to develop a “Living Mission” to be used for their company strategy, products, marketing and future planning. We led them through an inspiring process of self-discovery and story telling to reveal a rich company culture and identity. The use of this 'Living Mission' has been a very powerful tool for the company and has helped guide the organization as it has grown.
"The informal, personal approach of Verloop Innovatie showed us the power of our personality by finding our 'living mission'. So no fuss, but authenticity. This gave the way we worked a lot of trust and a creative vibe, in which people can be themselves, get more out of themselves and make the company stronger."
