Heineken is always looking for new ways to make drinking beer an authentic and exciting experience. The two starting points for this brainstorming session were draft beer and young customers. The result was their new 'Extra Cold' beer concept which introduces beer drinking in a whole new way. Helping companies to see their products and services in a new light is our specialty.
"In the session with Joop, everything happened almost automatically! The new concept came forward in such a spontaneous and natural way. Because we were avoiding certain paths, it was about being stimulated in another way which then resulted in surprising results."
Gijs Vos, director marketing & innovation Heineken
