The New Design Film That Sickens, Inspires

"Your movie made me physically sick," one audience member told Gary Hustwit (left), the director of Objectified, the eagerly anticipated film about industrial design, last night at a screening in New York.

Far from being miffed, Hustwit grinned. "Maybe that's what we were trying to do," he said slyly.

The film, which chronicles the back story of the people and processes that create the vast array of designed objects that surround us every day, was screened before an audience largely made up of the very folks who toil in front of CAD programs and rapid prototyping machines to churn out those products.